Rosé Drive-Thru Comes to the Hamptons

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The Hamptons just got even trendier thanks to a new rosé drive-thru from Wölffer Estate Vineyard, a winery on eastern Long Island that makes fabulous wine and even better rosé cider.

“Drive-thru” doesn’t seem quite the right way to describe this Instagram-friendly pit stop–it’s more of a roadside stand, complete with a pink and white striped awning, cutesy chalkboard signs, and fresh flowers.

Over the last few years, rosé has seen a resurgence. Last summer we saw it in frosé, an alcoholic slushy featuring the wine, and White Girl Rosé from The Fat Jewish dominated our Instagram feeds prior to that.

Wölffer’s drive-thru is in Sagaponack, Long Island, and sells two types of rosé by the case, glass, and bottle on Friday and Saturday afternoons from 11-4. So whether you just need a pick-me-up or have plans for a rosé-fueled beach day and need a few bottles, you can trade the trip to the liquor store for a dose of summertime charm. They even have a crew of people to load cases of the estate’s wine into your trunk ($195 for a case of the classic Wölffer Estate rosé and $260 for their “Summer In a Bottle” rosé), so you won’t have to lift a finger.

Joey Wölffer, one of the vineyard’s owners, told Business Insider, “The rosé drive-thru had been a dream of mine for a while, and we are so glad it’s come to fruition.” No doubt that plenty of beachgoers are happy it’s come to fruition, too.

“Rosé is necessary for weekends out East. The traffic getting on and off Montauk Highway is not. We just solved your problems. The Wölffer #RoséDriveThru arrives this weekend at The Wine Stand — swing through, pop your trunk, we’ll stack ‘em high and send you on your way,” Wölffer Estate said in an Instagram post. You don’t have to tell us twice.

The wine stand will also be hosting free concerts throughout the whole summer, so you can catch some live music while you sip millennial pink wine. Wölffer suggests bringing a blanket so you can enjoy “wines by the glass and bottle, cheese and charcuterie plates…and an expansive vineyard view as the sun goes down.” Honestly, could this get any better?

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